Transferring to business analysis When you are a business analyst from the technology side of the enterprise, it is important to remember that your first name is now "business" and not "system". Your focus is on what the business as a whole does and needs, rather than what systems can be created to solve problems. Allegiance goes from technology to the organization. It is the same with business analysts from the business side. They are no longer aligned with accounts receivable, annuities, sales, manufacturing. Their loyalty now is to the entire organization, the "business". This is a shift that some business analysts simply cannot make. The former technologist continues to look for technical solutions to all business problems regardless of the applicability and fails to address process improvements that might increase the value of the organization which require no technological functions. The business side business analyst tends to see all problems anywhere in the organization as variations of the same familiar processes from whence he came. Moving into business analysis means learning a new game with new rules and primarily expanding your scope outside of your comfort zone.  ¶ 2:11 PM